“The Personal Experience Effect” is authored by Jim Joseph. I have listened to an audio version of this book which is about two and half hour in length. It is narrated by Jay Prichard. Its an interesting book with main emphasis on building the brand of a person. Brand here is more like good attributes about the person. Jim also goes about asking to create a “brand plan” for your future, so that you be where you would like to reach to. He fills this book with lot of example from the lives of well know people as well as himself.
Rating: 2.5/5. Lot of good advice on and examples of being a good brand. Nothing seems very new or life changing. He’s only changed “good attributes” to “brand value”.