Book Review: The Alchemist

“”The Alchemist” is written by Paulo Coelho. I have listened to an audio version of this book. This book has gained lot of  acknowledgement for its subject. Its a book based upon story of young shepherd who sells this sheep and sets out to find a hidden treasure in Egypt. The book gives a lot of advice on pursuing a “personal legend” or a dream. This is widely read book and will be an easy read.

Rating: 4/5. A very good inspirational story.

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Book Review : Mindwise

“Mindwise: How We Understand What Others Think, Believe, Feel, and Want” is authored by Nicholas Epley. Its a book concerned with mind reading so to say. The author lays the foundation that is very difficult to guess what the other person is thinking. Even if we put ourselves in the other person’s shoes its difficult to imagine what she/he thinks, unless we have had a very similar experience ourselves. So to really understand someone we need to communicate and ask the other person. This is the most simple way to understand the other. Body language may reveal a lot but it will never be precise.

Rating: 4/5. The book has many findings which I may have already come across. Its theme resonates a unique good idea that communication is the key to understanding others.

Book Review : Brandwashed

“Brandwashed” is written by Martin Lindstrom. I have listened to an audio version of this book. This book is about branding and what strategies are applied by companies to promote their brand and sales. Its dicusses on the various psychological impulses that brands work on. The social factors that biases people towards buying from preferred brands.

Rating: 4/5. It is interesting book with lot of information on how brands tend to manipulate our choices.

Book Review: A Life in Questions

“A Life in Questions” is authored by Jeremy Paxman. I have listen to an audio version of this book. Its narrated by the author itself who happens to be a presenter on BBC for most of his life. I did not know who Jeremy is until I listened to the book. Its an autobiography. The most interesting is the voice and also the tone of the book which in many places seems genuine and uncensored. Overall its a good book to listen to about the life of Jeremy, his career in BBC and his various interview with some well known faces. Nothing much discussed on his personal life or relationships.

Rating: 3/5. Some parts are interesting. One gets to look at the professional life of a TV presenter.

Book Review : The Art of Thinking Clearly

“The Art of Thinking Clearly” is written by Rolf Dobelli. I have listened to an audio version of this book. This book I had completed last year and am reviewing it after long gap. Might not be accurate. This book about a number of tips which will help one in decision making. Its a book that takes note of our baises that go into decision making. It gives us a sense of why we are subjective rather than objective when approaching various circumstances in life.

Rating: 3/5. Book with lot of discussion on out biases. Nothing new but is interesting.

Book Review : A New Earth

“A New Earth: Awakening to Your Life’s Purpose” is written by Eckhart Tolle. I have listened to the audio version of this book. In this book the author meditates on the subject of ego and describes the various relationship with ego. It is our ego that is not allowing us to live in the present. Our true self is beyond our ego, once we realize this, slow we could move towards living in the moment. This is the foundation of gaining a new ground or new earth as the author puts it. The author does express some of the thoughts rather with more dramatization. As we pass through the book we understand our own experience of ego while reflecting.

Rating: 4/5. It is an amazing book that dwells on our understanding of our ego. It is another good spiritual book by the author after “Power of now”.

Book Review: The Paradox of Choice

“The Paradox of Choice: Why More Is Less” is written by Barry Schwartz. I have listened to the audio version of this book. Its an ok book. The author touches upon the commercialized world and how companies as try to get profits by increasing the choices given to people. Increasing the choices has the cost of trying to decide. The paradox here being with more choices our deciding ability is dulled. The authors emphasizes this in different rather long and not to the point discussions.

Rating: 2/5. Could have been shorter and sweeter. Information presented here is something I have already come across.